Music is the most popular YouTube content by several measures, including video views and search activity. The world’s first academic study on YouTube music consumption shows that one reason for its popularity lies in users’ own video. People re-use original music by popular artists to create their own alternative video variations, which may reach an audience of millions and can be found alongside any popular music title.
http://feeds.sciencedaily.com/~r/sciencedaily/~3/7haP3jrAWUg/150422084356.htm
User creativity made YouTube the world’s biggest music service
22 abril 2015
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